Mac Coalition

NAB 2012: Apple and Final Cut Pro X

Apple didn’t have a booth at the 2012 NAB show, and no one expected them to. Even though no one was surprised they weren’t there a lot of folks commented that they thought it would’ve been more appropriate than ever given that Apple now has a shipping version of Final Cut Pro X. But Apple’s presence was felt all over the show floor with tons of Apple products on display. They were even having on the record meetings off the show floor and I was lucky enough to be invited to one of them.

(via ProVideo Coalition) (via ProVideo Coalition)

NAB 2012: Lightworks

One company that I wanted to be sure and check out at this year’s NAB was EditShare see how they’re coming with Lightworks. I don’t have a Windows machine so I haven’t been able to download it. Their Mac version has fallen behind schedule but they were showing a Linux version running on a laptop at their booth. The official Lightworks release is scheduled for May 28. It’s been many years since I’ve seen a Lightworks running in the real world but I remember them fondly. In fact a Lightworks was one of the first machines I ever assisted on back before I had ever really used an Avid. I’m happy to report the shark is still there.

(via ProVideo Coalition)

NAB 2012: Baselight for Avid Media Composer

Filmlight was taking time in their booth on the NAB show floor to demo their upcoming Baselight for Avid Media Composer plug-in. It was an early build and when it ships it will be another part of their Baselight Editions initiative which aims to put a Baselight plug-in into many of the top NLE and fx applications. We’ve already got Final Cut Pro and Nuke so Avid Media Composer is the next logical choice.

(via ProVideo Coalition)

NAB 2012: Quantel new Pablo and Neo Nano

If you’re lucky enough to work in the rarified air that is Quantel then you’re probably well aware of all their product offerings. If you’re not then it’s worth noting that Quantel has entered into the “lower cost” post-production arena by introducing lower cost versions of some of their hardware and software, including a software only option for their flagship Pablo product. Of course “lower cost” is a relative term and the mid-five-figures might be lower cost to some an not to others.

(via ProVideo Coalition)

NAB 2012: Promise Technology’s portable Thunderbolt J4 and J2

Promise Technology has become a major player in the relatively new Thunderbolt storage market and their Pegasus RAIDs were all over the NAB show floor. If you’ve never seen a Pegasus RAID, they’re big, fast, multi-drive units, just like a professional desktop RAID should be. Promise Technology also introduced two new small drive enclosures that will them continue to be leaders in all things Thunderbolt.

(via ProVideo Coalition) (via ProVideo Coalition)

NAB 2012: NewBlueFX Titler Pro

NewBlue, Inc. is a software developer that had a booth in the South Hall’s plug-in pavilion. They were showing their NewBlue Titler, a dedicated title creation and animation tool that resides in most all the major NLEs. It has a clean, simple interface that didn’t look like it breaks any new ground as far as design goes but that may be okay if you’ve got the need to create and animate your titles in a hurry … which many of us do.

(via ProVideo Coalition) (via ProVideo Coalition)

NAB 2012: PluralEyes 3.0 from Singular Software

One of my favorite products being shown at NAB 2012 is the upcoming PluralEyes 3.0 from Singular Software. Many of use have been using PluralEyes for a lot of years now in all of our NLEs but when PluralEyes 3.0 ships, probably this summer, you’ll see a totally different and cleverly redesigned application.

(via ProVideo Coalition) (via ProVideo Coalition)

NAB 2012: Technicolor CineLights from the GoPro booth

I wandered into GoPro’s rather large booth on Thursday morning as they had both a Porsche 911 and Ford GT40 on display with a ton of GoPros attached. An announcement late in the NAB week was that an update to the tiny GoPro cameras would finally give them 24 frames per second capability. It was also a surprise that none other than Technicolor was going to supply a flat cinema-style picture profile for a bit more dynamic range in your GoPro footage as a part of that firmware update. I was even more surprised to see Technicolor demoing a new color correction application called CineLights in the GoPro booth as well.

(via ProVideo Coalition) (via ProVideo Coalition)

NAB 2012 applause! Blackmagic’s cinema camera uses HFS+ formatting rather than weak FAT32

As some of my colleagues at ProVideo Coalition magazine have already reported, at NAB 2012, Blackmagic announced its first digital motion picture camera, officially known as the Blackmagic Cinema Camera. For US$2999, Blackmagic gives you the camera, a license of DaVinci Resolve (US$995 value) and a license of UltraScope (US$695 value). Supply your own Canon EF or Zeiss ZE lens and recording media. I applaud Blackmagic for making one of the two best possible decisions regarding the formatting used on the removable SSDs (solid state drives), and for using standard códecs/file formats. Unlike what many traditional photo and video camera manufacturers have chosen to implement (the weak FAT32), Blackmagic chose to use HFS+ (aka HFS Plus or Mac OS Extended). In this first look, I’ll review the differences and advantages of either HFS+ or UDF over FAT32, and point out some other details, i.e. the audio connections and file formats.

(via ProVideo Coalition)

At NAB 2012: Jordan, Okada & Tépper join Laporte and Lindsay on MacBreak Weekly

At NAB 2012, I was honored to be invited by Leo Laporte to participate together with Larry Jordan, Daryn Okada and Alex Lindsay on MacBreak Weekly. This episode 295 was streamed live from the Las Vegas Convention Center on Tuesday, April 17 2012 and is now available for immediate streaming or download. We discuss many of the new developments at NAB 2012, in general and with respect to the Mac. Alex Lindsay even comments about the potency of the coffee he allegedly consumed during his yet unconfirmed trip to the 24th century during the creation of a yet unannounced feature, as covered in a recent article here in ProVideo Coalition magazine. This episode of MacBreak Weekly has a duration of 1:41, calculated especially for fans of palindromes.

(via ProVideo Coalition) (via ProVideo Coalition)

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